Personal thoughts on web strategy, social media and all things digital.
Never underestimate the power of words. Search engines crawl the web one page at a time to answer the following: What are you talking about and are you an authority on the subject? The primary way they answer this question […]
The primary benefits of a well-constructed information architecture (IA) are generally understood. A good information architecture creates clear paths for website visitors, makes a site easier to navigate, and enhances the user experience. But this blog post isn’t about the […]
A site launch is an exciting time. Months and months of labor culminate in turning live a new site the breathes fresh air into an institution’s marketing efforts. It’s time to celebrate. It’s also time to start a new obsession. […]
The following recommendations were posted to LinkedIn.
Patrick possesses a strong work ethic, intelligence and strategic thinking. Those traits set him apart from his peers in marketing and communications.
Working with Patrick Powers is a true pleasure. Patrick, no doubt, is great at his job. But more than that, each time I have been able to work with him over the last five years, I have gotten the continual sense that he believes in his work, and the value and expertise that he brings to the University. He also does his work and relates to people with enthusiasm, and seeing that is inspiring.
Patrick Powers is a pleasure to work with. No matter what the project he is always helpful and friendly. I have specifically requested that Patrick be included in several groups and committees due to his strong work ethic and innovative ideas.
Patrick's dedication to detail and extraordinary commitment to his work and those around him make him a priceless asset to Webster University and higher education.
Patrick ensured that our department's website redesign went smoothly, and since then has served as a valuable resource for technical assistance and questions about everything from graphic headers to Facebook.
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