Patrick J. Powers

Digital | Strategic | Communications

Latest from the Blog

Personal thoughts on web strategy, social media and all things digital.

Getting Started with SEO Keyword Research

Never underestimate the power of words. Search engines crawl the web one page at a time to answer the following: What are you talking about and are you an authority on the subject? The primary way they answer this question […]

Project Success or Mess? It Could Depend on the Information Architecture

The primary benefits of a well-constructed information architecture (IA) are generally understood. A good information architecture creates clear paths for website visitors, makes a site easier to navigate, and enhances the user experience. But this blog post isn’t about the […]

Creating a Post-Launch Checklist for Day Two and Beyond

A site launch is an exciting time. Months and months of labor culminate in turning live a new site the breathes fresh air into an institution’s marketing efforts. It’s time to celebrate. It’s also time to start a new obsession. […]

An Argument for the Value of a ‘Like’

Managing social media accounts for a college or university is not an easy task. Few care to discuss the role of strategy in social media, the pressure to get it right or the business objectives most measure against. It’s almost […]

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Where I Work

mStoner’s company profile? We’re a bunch of geeks.
Design geeks. Word geeks. Technology geeks. Next-big-thing geeks.


6677 Delmar Blvd., Suite 310
St. Louis, MO 63112
United States

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